Cupertino, California — Apple has announced iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition in a vibrant red aluminum finish.
IPhone 7 and IPhone 7 Plus are the best, most advanced iPhones ever, packed with unique innovations that improve all the ways iPhone is used every day. Both phones feature the most popular camera in the world with advanced camera systems that shoot incredible photos and videos day or night, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers and a wide color system from camera to display, all in a water and dust resistant design. iPhone comes with iOS 10, which brings more expressive and animated ways to communicate in Messages, new ways to use Siri with your favorite apps, beautifully redesigned Maps, Photos, Apple Music and News, and the Home app, which lets you simply and securely set up, manage and control your home all in one place.
Design & Size:
Apple has made virtually no changes to the external design of its iPhones for the third year in a row. And yes, this does make them look somewhat outdated compared to more radical designs. But changes have been made and some are significant while others are very controversial.
Apple has done the unthinkable and fitted both the new iPhones with just a single Lightning port. Adaptors are bundled in the box, but users will now not be able to charge their iPhones and listen to music with wired headphones at the same time. Also aiding durability is the replacement of the physical home button on both models with a touch sensitive surface which provides haptic feedback to mimic the feeling of a click. Apple has also tidied up the antenna bands, removing them from the back of the phone so they only now appear at the top and bottom edges. While the dimensions are identical to the iPhone 6S and iPhone 6S Plus, the iPhone 7 and iPhone 7 Plus are both fractionally lighter at 5g (0.17 oz) and 4g (0.14 oz) respectively.
IPhone 7 and IPhone 7 Plus gain dual speakers for the first time. Interestingly this is not from what seems like dual speakers at the bottom of the new iPhones (one side is the mic for phone calls), but through upgrading the speaker earpiece so it is loud enough to be an external speaker in its own right.
Apple is loudly proclaiming improvements to the quality of both displays highlighting a 25% brighter “cinema standard” Retina HD display. There is also a wider (P3) colour gamut and improved color management, though Apple stopped short of labelling them ‘True Tone’ displays like that on the iPad Pro.
Iphone 7 and Iphone 7 Plus are the first iPhones to be equipped with quad core processors. Apple claims they will deliver 40% faster CPU performance and up to 50% faster graphics performance than the iPhone 6S and iPhone 6S Plus.
• iPhone 7 and iPhone 7 Plus – Apple A10 Fusion chipset: Quad Core CPU, 2GB of RAM (3GB rumored for Plus, but unconfirmed)
In addition to this Apple has upgraded the 4G modem to support speeds of up to 450Mbit. Though it made no claims to have improved the Touch ID fingerprint sensor, though it doesn’t really need to be any faster.
Cameras – Main Selling Point:
IPhone 7 has made some significant improvements with a much larger f/1.8 aperture to let in more light (better for low light snaps in particular), a new 6-element lens and the long awaited addition of OIS. There’s also wide color capture for more color accurate photos and a new Apple-designed image signal processor which does the hardwork optimising images after they are captured.
• iPhone 7 – Rear: 12 megapixel sensor, f/1.8 aperture, Focus Pixels, Optical Image Stabilisation, quad-LED (dual tone) flash, 4K video recording. Front: 7MP sensor, f/2.2 aperture, 1080p recording
But it is the iPhone 7 Plus which will capture all the headlines as it is the first iPhone to use a dual camera setup. One camera is identical the wide-angle lens in the iPhone 7, but the second is a telephoto lens enabling 2x optical zoom and far greater depth of field (something Apple pointed out is particularly good for portrait shots).
• iPhone 7 Plus – Rear: Dual 12MP sensors (f/1.8, 28mm & f/2.8, 56mm), Focus Pixels, OIS, 2x optical zoom, quad-LED (dual tone) flash, 4K video recording. Front: 7MP sensor, f/2.2 aperture, 1080p recording
Charging and Battery Life:
Apple failed to disclose the exact capacities of the batteries in either of its new iPhones, but it did say iPhone 7 owners could expect up to two additional hours of usage compared to the iPhone 6S while iPhone 7 Plus owners will get one additional hour compared to the iPhone 6S Plus.
Company has double storage capacities at every tier so 16GB, 64GB and 128GB have been replaced with 32GB, 128GB and 256GB.
• iPhone 7 – 32GB, 128GB, 256GB
• iPhone 7 Plus – 32GB, 128GB, 256GB
Such is the significance of these upgraded storage options, they may well be enough to persuade buyers unconvinced by omissions such as the headphone jack, fast charging and ageing design to stick with Apple for another generation.
Trackbacks and pingbacks
No trackback or pingback available for this article.